Trust on the Internet: A Trust Certification Program
 
Trust on the Internet
Context / Intro
Executive Summary
Dimensions of Trust
Trust on the Internet
Internet threats / uncertainties
Internet Governance
Results and discussion
Conclusions
New Internet Standards
Policy enforcing
     
Take the survey!
Trust Survey results
 
Laurent Pitoiset
email laurentpitoiset.net
web www.pitoiset.net




 
Results
Number of records in this query:160
Total records in survey:160
Percentage of total:100.00%
Field summary for LPS01(SQ005)
how frequently do you browse Internet web sites?
[To check the news, weather]
Answer Count Percentage
Never (A1) 1 0.62%  
Sometimes (A5) 26 16.25%  
On a weekly basis (A2) 29 18.12%  
On a daily basis (A3) 54 33.75%  
Several times a day (A4) 48 30.00%  
No answer 1 0.62%  
Not completed or Not displayed 1 0.62%  

Field summary for LPS01(SQ001)
how frequently do you browse Internet web sites?
[For work purposes]
Answer Count Percentage
Never (A1) 1 0.62%  
Sometimes (A5) 8 5.00%  
On a weekly basis (A2) 12 7.50%  
On a daily basis (A3) 20 12.50%  
Several times a day (A4) 115 71.88%  
No answer 3 1.88%  
Not completed or Not displayed 1 0.62%  

Field summary for LPS01(SQ002)
how frequently do you browse Internet web sites?
[To check my email]
Answer Count Percentage
Never (A1) 3 1.88%  
Sometimes (A5) 2 1.25%  
On a weekly basis (A2) 4 2.50%  
On a daily basis (A3) 25 15.62%  
Several times a day (A4) 122 76.25%  
No answer 3 1.88%  
Not completed or Not displayed 1 0.62%  

Field summary for LPS01(SQ004)
how frequently do you browse Internet web sites?
[To check my bank account]
Answer Count Percentage
Never (A1) 3 1.88%  
Sometimes (A5) 34 21.25%  
On a weekly basis (A2) 102 63.75%  
On a daily basis (A3) 18 11.25%  
Several times a day (A4) 1 0.62%  
No answer 1 0.62%  
Not completed or Not displayed 1 0.62%  

Field summary for LPS01(SQ003)
how frequently do you browse Internet web sites?
[To purchase online]
Answer Count Percentage
Never (A1) 2 1.25%  
Sometimes (A5) 116 72.50%  
On a weekly basis (A2) 38 23.75%  
On a daily basis (A3) 1 0.62%  
Several times a day (A4) 1 0.62%  
No answer 1 0.62%  
Not completed or Not displayed 1 0.62%  

Field summary for LPS05
When purchasing online, which payment methods do you prefer?
Answer Count Percentage
Credit / Debit Card (SQ001) 151 94.38%  
Paypal (SQ002) 48 30.00%  
Checks (SQ003) 1 0.62%  
Other (SQ005) 3 1.88%  

Field summary for LPS06(SQ001)
Which of the following services do you use?
[Webmail]
Answer Count Percentage
Simple user (A1) 69 43.12%  
Contributor (A2) 70 43.75%  
No answer 20 12.50%  
Not completed or Not displayed 1 0.62%  

Field summary for LPS06(SQ002)
Which of the following services do you use?
[Facebook]
Answer Count Percentage
Simple user (A1) 44 27.50%  
Contributor (A2) 51 31.87%  
No answer 64 40.00%  
Not completed or Not displayed 1 0.62%  

Field summary for LPS06(SQ010)
Which of the following services do you use?
[Meetic]
Answer Count Percentage
Simple user (A1) 1 0.62%  
Contributor (A2) 2 1.25%  
No answer 156 97.50%  
Not completed or Not displayed 1 0.62%  

Field summary for LPS06(SQ003)
Which of the following services do you use?
[Twitter]
Answer Count Percentage
Simple user (A1) 24 15.00%  
Contributor (A2) 22 13.75%  
No answer 113 70.62%  
Not completed or Not displayed 1 0.62%  

Field summary for LPS06(SQ004)
Which of the following services do you use?
[MySpace]
Answer Count Percentage
Simple user (A1) 4 2.50%  
Contributor (A2) 1 0.62%  
No answer 154 96.25%  
Not completed or Not displayed 1 0.62%  

Field summary for LPS06(SQ005)
Which of the following services do you use?
[Youtube]
Answer Count Percentage
Simple user (A1) 103 64.38%  
Contributor (A2) 9 5.62%  
No answer 47 29.38%  
Not completed or Not displayed 1 0.62%  

Field summary for LPS06(SQ006)
Which of the following services do you use?
[LinkedIn]
Answer Count Percentage
Simple user (A1) 50 31.25%  
Contributor (A2) 65 40.62%  
No answer 44 27.50%  
Not completed or Not displayed 1 0.62%  

Field summary for LPS06(SQ007)
Which of the following services do you use?
[Flickr or Picasa]
Answer Count Percentage
Simple user (A1) 34 21.25%  
Contributor (A2) 37 23.12%  
No answer 88 55.00%  
Not completed or Not displayed 1 0.62%  

Field summary for LPS06(SQ008)
Which of the following services do you use?
[Delicious]
Answer Count Percentage
Simple user (A1) 5 3.12%  
Contributor (A2) 8 5.00%  
No answer 146 91.25%  
Not completed or Not displayed 1 0.62%  

Field summary for LPS06(SQ009)
Which of the following services do you use?
[Personal blog]
Answer Count Percentage
Simple user (A1) 7 4.38%  
Contributor (A2) 22 13.75%  
No answer 130 81.25%  
Not completed or Not displayed 1 0.62%  

Field summary for LPS07
Generally speaking, what level of information are you likely to share with any website?
Answer Count Percentage
Your name (SQ001) 127 79.38%  
Your nationality (SQ002) 96 60.00%  
Your email address (SQ009) 127 79.38%  
Your physical address (SQ010) 46 28.75%  
Your phone number (SQ005) 42 26.25%  
Your picture (SQ007) 34 21.25%  
Your employer (SQ012) 29 18.12%  
Your salary (SQ003) 5 3.12%  
Your friends names (SQ004) 12 7.50%  
Internet websites you use (SQ006) 31 19.38%  
Your opinions (SQ008) 31 19.38%  
Your hobbies (SQ011) 51 31.87%  

Field summary for LPS08
When registering online, do you:
Answer Count Percentage
Read the privacy statement (SQ001) 39 24.38%  
Read the terms of use (SQ002) 45 28.12%  
Verify / Modify privacy settings (SQ003) 67 41.88%  
Verify the site's identity (does the website correspond to the Brand or Company you were expecting) (SQ004) 73 45.62%  
Verify the site's reputation (SQ005) 67 41.88%  

Field summary for LPS11
Security strategy: how do you protect your personal data?
Answer Count Percentage
I use different email addresses to register (SQ001) 89 55.62%  
I use different sets of passwords (SQ002) 107 66.88%  
I use aliases (SQ003) 40 25.00%  

Field summary for LPS10
For which reasons would you refuse to register to a web site?
Answer Count Percentage
Not sure about the site identity (SQ001) 97 60.62%  
Not sure the site is protected against hackers (SQ002) 56 35.00%  
Insufficient privacy protection (SQ003) 87 54.37%  
Risks of email spam (SQ004) 125 78.12%  
No possibility to un-register (SQ005) 77 48.12%  
No possibility to set privacy settings (SQ006) 53 33.12%  
Bad reputation from user forums or other sources (SQ007) 99 61.88%  
Too much information required to register (SQ008) 128 80.00%  
No privacy policy available on the website (SQ009) 50 31.25%  
Not satisfied with the online privacy policy (SQ010) 26 16.25%  
I don't know the website (SQ011) 83 51.88%  

Field summary for LPS09
What are the risks of registering to a new site?
Answer Count Percentage
Unauthorized use of my personal data by the website owner (SQ001) 140 87.50%  
Hackers may break into the website and access my personal account data (SQ007) 113 70.62%  
Fake website identity - not corresponding to the Brand or Company I expected (SQ002) 66 41.25%  
Email Spam from the website owner (SQ003) 127 79.38%  
Email Spam from other companies having acquired my email address without my consentment (SQ008) 125 78.12%  
Phishing / Fraud (SQ004) 74 46.25%  
Risks of discrimination (SQ005) 42 26.25%  
Personal security threat (SQ006) 46 28.75%  

Field summary for LPS12
I would be more confident in websites if
Answer Count Percentage
If there was more transparency on my personal data usage (SQ001) 81 50.62%  
If there was a certificate to guarantee that confidentiality standards are applied (SQ002) 117 73.12%  
If there was a possibility for me to un-register and delete all personal data from the site (SQ003) 125 78.12%  
If I could talk to a representative in case of questions (SQ004) 45 28.12%  
If I was certain the website is well protected against hackers (SQ005) 63 39.38%  
If the website was only asking for limited info at registration time (SQ006) 89 55.62%  
Other 5 3.12%  

Field summary for LPS15
How would you feel about an independent institution that guarantees best practices for webfaireness? i.e. this institution would provide certificates or seals, such as "FairTrade" standards.
Answer Count Percentage
This is useless (SQ001) 6 3.75%  
This is a good idea (SQ002) 104 65.00%  
This cannot be achieved (SQ003) 22 13.75%  
I would rather trust a certified website (SQ004) 79 49.38%  
Between two websites I would opt for the certified one (SQ005) 90 56.25%  

Field summary for LPS16
What would you require to trust an organization that is going to deliver a certificate for websites  webfairness?
Answer Count Percentage
Perceived competence (SQ001) 74 46.25%  
Good reputation (SQ002) 89 55.62%  
Partnerships with other organizations (SQ003) 49 30.63%  
High number of members (SQ004) 37 23.12%  
Perceived authoritativeness (SQ005) 87 54.37%  
Important number of major certified websites (SQ006) 57 35.62%  
International organization (SQ007) 56 35.00%  
Independence (SQ008) 85 53.12%  

Field summary for LPS02
What is your gender?
Answer Count Percentage
Female (F) 60 37.50%  
Male (M) 84 52.50%  
No answer 1 0.62%  
Not completed or Not displayed 15 9.38%  

Field summary for LPS03:
What is your age?
Calculation Result
Count 143
Sum 5470
Standard deviation 7.33
Average 38.25
Minimum 23
1st quartile (Q1) 33
Median value 38
3rd quartile (Q3) 42
Maximum 58
Null values are ignored in calculations
Q1 and Q3 calculated using minitab method
Field summary for LPS15
What is your highest level of education?
Answer Count Percentage
Elementary school (A1) 1 0.62%  
Associate degree (A2) 2 1.25%  
Bachelor's degree (A3) 25 15.62%  
Master's degree (A4) 88 55.00%  
PhD (A5) 21 13.12%  
Other 5 3.12%  
No answer 3 1.88%  
Not completed or Not displayed 15 9.38%  

Field summary for LPS04
What is your country of residence?
Answer Count Percentage
Argentina (A1) 0 0.00%
Australia (A2) 0 0.00%
Brazil (A3) 0 0.00%
Canada (A4) 1 0.62%  
China (A5) 0 0.00%
Egypt (A6) 0 0.00%
France (A7) 128 80.00%  
Germany (A8) 0 0.00%
India (A9) 0 0.00%
Italy (10) 0 0.00%
Japan (11) 0 0.00%
Mexico (12) 0 0.00%
Morocco (13) 0 0.00%
Poland (14) 0 0.00%
Russia (15) 0 0.00%
South Africa (16) 0 0.00%
Spain (17) 1 0.62%  
Turkey (18) 0 0.00%
United Kingdom (19) 9 5.62%  
United States (20) 0 0.00%
Other 4 2.50%  
No answer 2 1.25%  
Not completed or Not displayed 15 9.38%  

Field summary for LPS13
Would you accept to be contacted? - only for further info or survey results -
Answer Count Percentage
Yes (Y) 81 50.62%  
No (N) 44 27.50%  
No answer 20 12.50%  
Not completed or Not displayed 15 9.38%  


 



 
Copyright 1998-2011 Laurent Pitoiset - Last updated: September 17, 2011.